Best practice

Film names

When displaying the names of films, you should be aware that some film titles can be very long, for example: “Fantastic Beasts and Where to Find Them”.  In this case it may seem simple enough to truncate long film names, however the end of the name often includes important information such as “3D” or “IMAX”.

Cinema names

When displaying the names of cinemas, you should be aware that some cinema names can be very long, for example “Vue Cinemas – Bristol Cribbs Causeway” or “Vue Cinemas – Bristol Longwell Green”.  We have seen examples where there may be two cinemas in the same area, where the only distinguishing difference is at the end of the name. Users of apps that truncate the cinema name have been known to turn up at the wrong cinema.


When developing mobile apps, the easiest way to obtain the user’s geolocation from the device itself.  The geolocation is used in a number of MovieGlu’s API methods such as “nearestCinema” or “filmShowTimes”.

Where a geolocation is not available from the device, for example when the user experience is delivered via a browser on a desktop computer, then we recommend the use of the Google Maps APIs, which you can use to send a city or town name or post/zip code.  The API will return the geolocation, which you can then pass to the MovieGlu API.

Images instead of posters

Please see this page for full details of images.

Images for trailers

Our trailers do not have a key image (long story) to display as a placeholder before the trailer starts. However a common practice is to use one or more stills as an overlay.  Our recommendation is that you use stills numbered 3 and upwards.